Looks like some VSCO bullshit right? Nope. A poorly exposed negative is what this is. I get asked a lot why I dislike this VSCO'ish look so much. Here's why — It looks like poorly exposed and/or poorly developed film when the shadows are this muddy and flat. I know. I know. That's not the only VSCO look out there but it's the most popular and easiest to spot and many people think it's so awesome and looks just like film. No. It looks like BAD film. Maybe it's just a popular aesthetic and that's fine but it's popular now. It will be out of fashion soon enough and folks who have entire portfolios of this look are going to have to go back and rework everything or else they'll look dated and out of touch with the new new trend. My opinion, and it's just an opinion, is solid color work and solid B&W work will always stand the test of time. A tweak here or there can be good. Some like it a bit more saturated. Others like it a little less saturated but good contrast wins all the time. Some like a bit more contrast. Some like a bit less. That's cool. But this flat as hell bullshit like this scan? It sucks AND it looks horrible in most printing situations. IMHO. IMHO. IMHO. The day will come when this line of conversation will happen... Remember selective color? Remember when everyone was putting textures on everything? Remember when that VSCO look was hot? Note I'm not trying to kick up a dust storm here. Some people love this look so much. To each their own. I'm making this post because I'm asked why I don't like the look and I now have a REAL piece of film to illustrate my opinion.